Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the site to remember information about your visit — your shopping cart contents, your login status, or your browsing preferences — so you do not have to re-enter it on every page.

Cookies are not programs and cannot run code. They cannot access other files on your device or carry viruses. They store a small string of text that websites can read when you return.

There are two main types: session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period after your visit ends.

In addition to cookies, we use similar tracking technologies: web beacons (small transparent images embedded in pages or emails that record when they are viewed), pixels (JavaScript-based tracking used by advertising platforms), and log files (server-side records of requests made to the site). This policy covers all of these technologies.

House of HÉROS uses cookies for three purposes:

• Essential operation — to run the store, maintain your cart and session, and process checkout securely
• Analytics — to understand how customers navigate the site so we can improve it
• Marketing — to measure the effectiveness of advertising and serve relevant ads to you on other platforms

We do not use cookies to collect sensitive personal information such as health data, financial information beyond what is necessary for checkout, or information about children.

Essential cookies are strictly necessary for the Site to function. Without them, core features — your shopping cart, the checkout process, login sessions, and security mechanisms — will not work. These cookies do not track you for advertising purposes and do not require consent under most data protection laws.

Analytics cookies help us understand how visitors interact with the Site — which pages are visited most, how long visitors stay, and what paths they take through the store. This data is used in aggregate to improve the Site's design and content. It is not used to identify individual visitors.

Marketing cookies are placed by advertising platforms when you visit the Site. They record your visit and may be used to show you relevant HÉROS advertising on other websites, apps, and social media platforms. They may also be used to measure how effective advertising campaigns are.

These cookies are set by third parties — we do not control them directly. Each platform's own privacy policy governs how the data is used.

Some cookies on the Site are set by third-party services — meaning they are placed by a domain other than houseofheros.com. HÉROS does not control these cookies and they are subject to the privacy policies of the respective providers:

• Shopify Privacy Policy
• Google Privacy Policy
• Klaviyo Privacy Notice
• Meta (Facebook / Instagram) Privacy Policy
• Pinterest Privacy Policy

For a full list of service providers that may receive your data as a result of your visit, see the Privacy Policy — Sharing Your Information section.

Most browsers allow you to view, manage, and delete cookies through their settings. You can instruct your browser to refuse all cookies or to indicate when a cookie is being set. However, blocking essential cookies will prevent the shopping cart, checkout, and login from working correctly.

For detailed instructions, visit allaboutcookies.org. Browser-specific instructions are linked below:

You can opt out of interest-based advertising — ads targeted to you based on your browsing behaviour — through the following industry opt-out portals. Note that opting out does not mean you will stop seeing ads. It means ads will no longer be targeted based on your browsing history.

If you are visiting from the European Union or European Economic Area, you have additional rights regarding cookies under the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Under these laws, non-essential cookies — analytics and marketing cookies — require your explicit consent before being placed on your device. Essential cookies do not require consent as they are strictly necessary for the service you have requested.

Cookie consent management: HÉROS is in the process of implementing a cookie consent management platform (CMP) for EU/EEA visitors. Until this is live, EU/EEA visitors can manage cookie preferences via their browser settings as described in the Managing Cookies section above.

For your full data protection rights under GDPR, including the right to access, correct, delete, and restrict processing of your personal data, see the Privacy Policy — GDPR Rights section.

We may update this Cookie Policy periodically to reflect changes in the cookies we use, the services that set them, or applicable legal requirements. The "Last updated" date at the top of this page will reflect any changes.

We encourage you to review this page periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

For questions about this Cookie Policy or to exercise your data rights, contact us at:

House of HÉROS
Email: info@houseofheros.com
Contact page: houseofheros.com/pages/contact

For broader privacy questions, including GDPR and CCPA rights, see the full Privacy Policy.