Founded and designed in Los Angeles, HÉROS is a brand of effortless everyday pieces in luxury fabrics, with a casual confidence. Each piece can be customized with hand embroidery to reflect the wearer’s personal style.

HÉROS redefines traditional sartorial codes and blurs the lines between casual and formal to create a collection of the ultimate wardrobe essentials of impeccably tailored and executed silhouettes. 

About Joni

Born and raised in Scotland, designer Joni Kilmurry’s artistic and technical skills were honed through her education at the prestigious Glasgow School of Art where she studied Fashion and Textile Design, specializing in hand embroidery.

After graduating, she embarked on a successful career as a fashion stylist, starting in London and eventually moving to New York and Los Angeles. In Los Angeles, Kilmurry began working with brands, becoming the director of celebrity and VIP for Levis where she collaborated closely with celebrities and musicians to create one-of-a-kind custom denim pieces for tours, photo shoots and personal collections.

She has combined her vast knowledge of fashion, impressive skill set and obsessive attention to detail to create HÉROS, the ultimate wardrobe essentials created by impeccably tailored and executed silhouettes.