ABOUT
About
A collection of elevated, style-led active essentials, made for the woman that doesn't want to look like everyone else.
The HÉROS Ethos
The Brand
HÉROS is built on a single conviction: to create elevated activewear that is beautiful and style-led, without compromising performance or function. Your everyday workout wear, upgraded. The best quality fabrics, in stand-out styles, made to be worn on repeat.
Every piece is designed in Los Angeles with a silhouette-first approach. The starting point is always how it looks and feels on the body. The result is activewear that earns its place in a real wardrobe. Not just a gym bag.
Made for the woman who knows exactly who she is.
A quiet favorite among editors and athletes alike. Understated silhouettes that reimagine what activewear should and could be.
Harper's Bazaar
The Founder
Born and raised in Scotland, Joni Kilmurry studied fashion and textile design at the Glasgow School of Art, one of the most respected design schools in Europe.
She moved from London to New York, then settled in Los Angeles, where she built a career as a fashion stylist for red carpet and a consultant on design and creative for fashion brands. She later became Director of Celebrity and VIP Relations at Levi Strauss, where she collaborated closely with celebrities and musicians to create custom denim pieces. Work that sits at the precise intersection of fashion credibility and commercial performance.
She is also certified in Pilates, having practiced for more than 15 years. She understands the body in motion from the inside out and knows what a garment needs to do when it is actually being worn in a studio, not just photographed in one.
HÉROS is the result of this varied skill set. A trained designer, with deep fashion industry experience and a working, practical knowledge of movement.
Everything Joni Kilmurry releases is effortless. And with her background, the best is to be expected.
GOOP
